000			03020nam a2200301Ia 4500
001			3445
008			230305s2010 xx 000 0 und d
020			_a9781138880733
043			_aen_UK
041			_aeng
245		0	_aSustainable marketing of cultural and heritage tourism
260			_a _bRoutledge, _c2010
300			_axvii, 338 pages : illustrations ; 24 cm
505			_a1 Marketing of Heritage Tourism; 2 Setting a Sustainability Stage for Heritage Tourism; 3 Strategic Sustainable Heritage Tourism Marketing Model; 4 Museums; 5 Historic House Museums; 6 Heritage Hotels and Resorts; 7 Heritage Festivals; 8 Heritage Tourism Merchandise; 9 Future of Sustainable Marketing: Contemplation and Challenges;
520			_aCultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. ; ; The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper's (provider's) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. ; ; This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.
630			_aCLASS G - GEOGRAPHY, ANTHROPOLOGY, RECREATION _91117
650			_aHeritage tourism _912781
650		0	_aTourism _xMarketing _95624
650		0	_aSustainable development _96723
650			_aCultural property _x Repatriation _914139
700			_aDeepak, Chhabra _eAutor _914140
902			_a1671
905			_am
912			_a2010-01-01
942			_a1
953			_d2022-11-14 13:26:30
999			_c3279 _d3279