000			01301nam a2200301Ia 4500
001			3369
008			230305s2012 xx 000 0 und d
020			_a9780789741141
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aMaximizing lead generation
260			_bIndianapolis, Ind. : Que, _c2012
300			_avi, 206 pages : illustrations ; 23 cm
500			_athe complete guide for B2B marketers
520			_a'The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is 'Job One': B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace--from enterprise technology to industrial equipment to professional services' -- Publisher description.
630			_aHF COMMERCE _914
650		0	_aAdvertising _92839
650			_a Industrial _x Data processing _913901
650			_aAdvertising campaigns _x Data processing _913902
650		0	_aIndustrial marketing _xData processing _913903
650		0	_aInternet marketing _91133
700			_aStevens, Ruth P. _eAutor
902			_a346
905			_am
942			_a1 _2ddc
999			_c3204 _d3204