| 000 | 02687nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 3336 | ||
| 008 | 230305s2021 xx 000 0 und d | ||
| 020 | _a9780367901288 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 043 | _aen_UK | ||
| 050 |
_aHD9940.A2 _bS78 2021 |
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| 245 | 0 |
_aStorytelling in luxury fashion : brands, visual cultures, and technologies _c/ edited by Amanda Sikarskie. |
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| 260 | _aNew York, NY : Routledge, 2021. | ||
| 300 | _axv, 193 pages : illustrations, portraits (black and white) ; 26 cm. | ||
| 490 | _aRoutledge research in design studies. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPt. 1. Brands — 1. Picture perfect : Hermes, its silk scarves, and twenty-first-century experiential events — 2. The good, the bad, and the ugly : Dolce and Gabbana and narratives of heritage and national identity — 3. Gucci beauty, Nur Jahan, and the mining of the history of art for global beauty icons for the twenty-first century — Pt. 2. Visual cultures — 4. The exotic as luxury: visual narrative advertisements of Indian luxury goods on Instagram — 5. "Terrain of every hue": locating the luxury knitwear trade in Scotland’s landscapes — 6. Stories of Turkish cultural heritage motifs subject to digital marketing in fashion — 7. Louboutin's red : using color to connect France’s past and present — 8. Japan's fashion subculture : Lolita, from cuteness to feminist revolution and escapism — Pt. 3. Spaces and technologies — 9. Constructing an affective retail space : bodily engagement with a luxury fashion brand through spatial and heritage storytelling — 10. New old stories : the temporal landscape in Fortnum and Mason's digital heritage storytelling. | ||
| 520 | _aThis book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method is a hugely important factor in the marketing of luxury brands, and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing. | ||
| 650 |
_aFashion merchandising _98540 |
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| 650 | 0 |
_aLuxuries _xMarketing _97147 |
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| 650 | 0 |
_aBranding (Marketing) _96284 |
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| 700 |
_aSikarskie, Amanda Grace _d1982- _eeditor _913785 |
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| 942 | _2lcc | ||
| 999 |
_c3170 _d3170 |
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