000			02042nam a2200289Ia 4500
001			3162
008			230305s1999 xx 000 0 und d
020			_a9780688151607
043			_aen_UK
041			_aeng
245		4	_aThe end of fashion
260			_a _bWilliam Morrow, _c1999
300			_axii, 320 p. _c25 cm.
500			_athe mass marketing of the clothing business
505			_aIncludes bibliographical references and index. _rTOC:-- _rIntroduction: What happened to fashion?-- _rChapter 1: Paris: the beginning and the end of fashion-- _rChapter 2: Fashioning a makeover for Emanuel Ungaro-- _rChapter 3: Bound for old glory: Ralph Lauren and Tommy Hilfiger-- _rChapter 4: What becomes a legend most? When Giorgio Armani takes Hollywood-- _rChapter 5: Giving the lady what she wants: the new Marshall Field's-- _rChapter 6: Gored in a bull market: when Donna Karan went to Wall Street-- _rChapter 7: Outside of the box: Zoran--
520			_aThe time when 'fashion' was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_a Clothing trade _98544
650			_aClothing and dress _xMarketing _911576
700			_aAgins, Teri _eAutor _913146
902			_a460
905			_am
912			_a1999-01-01
942			_a1
953			_d2022-01-21 12:07:11
999			_c3010 _d3010