000 02172nam a2200337Ia 4500
001 3023
008 230305s2019 xx 000 0 und d
020 _a9781704767680
043 _aen_UK
041 _aeng
245 4 _aThe intrapreneurs' factory
260 _a ,
_c2019
300 _a199 p.
_c23 cm.
500 _aa practical guide for corporate managers who want to leverage intrapreneurship
505 _aIntroduction
_rTen steps to shape a resounding program for intrapreneurs--
_rStep 1: Reason why, and strategic alignment--
_rStep 2: Value proposition for intrapreneurs, target group, and timing--
_rStep 3: Sponsorship--
_rStep 4: Intrapreneurship process: identification, selection, and incubation--
_rStep 5: Intrapreneurs status, coaching, and resources--
_rStep 6: Business units commitment--
_rStep 7: Exit scenarios, innovation business development, and scale-up--
_rStep 8: Entrepreneurial culture, company attractiveness, and societal impact--
_rStep 9: Innovation ecosystem--
_rStep 10: Value creation, key metrics, and intrapreneurship business canvas--
_r+20 intrapreneurs exemplary stories--
_rAirbus, Air France, Air Liquide, BNPP, Bouygues, Coca-Cola, Engie, La Poste, Malakoff Médéric, makesense, Orange, Radio France, RATP, SNCF Mobilités, Société Générale, Thales, Total--
520 _aIntrapreneurship is a powerful engine which requires handy driving: sponsorship, business commitment, clear deadlines, and tight intrapreneurs' coaching, are the most prevalent. With this guide, full of insights and strategy, you will go through 10 shrewd steps to build a program for intrapreneurs, and discover over 20 exemplary intrapreneurs stories.
630 _aHB Economic Theory. Demography
_918
650 _aCorporate managers
_912771
650 _aInnovation
_91561
650 0 _aEntrepreneurship
_9570
700 _aBouchard, Véronique
_e080
_912772
700 _aBry, Nicolas
_eAuthor
_912773
700 _aMaurya, Ash
_e080
_912774
902 _a366
905 _am
911 _ahttps://biblioteca.tbs-education.es/portadas/9781704767680.jpg
912 _a2019-01-01
942 _a1
953 _d2021-04-08 11:34:09
999 _c2881
_d2881