000 02267nam a2200325Ia 4500
001 2935
008 230305s2004 xx 000 0 und d
020 _a9780471250296
040 _cTBS
041 _aeng
043 _aen_UK
050 _aHD62.4
_b.G864
245 0 _aGlobal strategy and organization
_c/ Anil K. Gupta, Vijay Govindarajan.
260 _aHoboken, NJ :
_bJohn Wiley & Sons,
_c2004.
300 _axvi, 224 pages : illustrations ; 23 cm.
504 _aIncludes bibliographical references (p. 197-199) and index.
505 _aPreface — The challenge of globalization — Developing a global expansion strategy — Analysis of Wal-Mart's global expansion — Building global competitive advantage — Cultivating a global mindset — Leveraging knowledge across the global network — Creating and managing global business teams — Transforming the global game — Globalization in the digital image.
520 _aThe twin forces of ideological change and technology revolution are making globalization one of the most important strategic and organizational issues facing companies today. With every passing day, it is becoming more obvious that managers must view every industry as a global industry and every business as a knowledge business. As worldwide presence becomes a strategic imperative rather than a discretionary choice, an increasing number of companies must confront the essential question: How do we engineer and exploit the ongoing globalization of our industry? Anil K. Gupta and Vijay Govindarajan's Global Strategy and Organization is designed to help students and managers learn how to address this important question.
526 _aMSc International Business: Unit 2. International Strategy and Organisation
590 _bSupport resources available on publisher's website.
650 0 _aInternational business enterprises
_xManagement
_9498
650 0 _aInternational management
_910085
650 0 _aOrganizational effectiveness
_92451
650 0 _aComparative advantage (International trade)
_923129
650 0 _aGlobalization
_xEconomic aspects
_97253
650 0 _aCompetition, International
_923130
700 _aGovindarajan, Vijay
_eauthor
_912547
700 _aGupta, Anil K.
_eauthor
942 _2lcc
999 _c2795
_d2795