| 000 | 02607nam a2200421Ia 4500 | ||
|---|---|---|---|
| 001 | 2782 | ||
| 008 | 230305s2018 xx 000 0 und d | ||
| 020 | _a9789811070068 | ||
| 040 | _ctbs | ||
| 041 | _aeng | ||
| 043 | _aen_UK | ||
| 245 | 0 | _aContemporary Case Studies on Fashion Production, Marketing and Operations | |
| 260 |
_bSpringer, _c2018 |
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| 300 | _aXIV, 243 p. 33 il., 23 il. in color | ||
| 505 |
_aPart I: Fashion Production -- _rChapter 1: Technological advance in fashion product development ---- _rChapter 2: Sustainable fashion supply chains ---- _rPart II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management ---- _rChapter 4: Retail franchising in emerging markets ---- _rChapter 5: Brand development in China ---- _rChapter 6: Social media marketing of fashion brands ---- _rChapter 7: Multi-channel strategy ---- _rPart III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry ---- _rChapter 9: RFID adoption in the fashion industry ---- _rChapter 10: Fashion business as a social enterprise.-- |
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| 520 | _aThis book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business. | ||
| 630 |
_aHD INDUSTRIES. LAND USE. LABOR _937 |
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| 650 | 0 |
_aBusiness _94291 |
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| 650 |
_aMarket research _91562 |
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| 650 | 0 |
_aProduction management _92675 |
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| 650 | 0 |
_aBusiness logistics _92448 |
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| 650 |
_aTextile industry _912183 |
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| 650 |
_aBusiness and Management _92437 |
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| 650 |
_aMarket Research/Competitive Intelligence _911865 |
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| 650 |
_aTextile Engineering _912184 |
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| 650 |
_aProduction _912185 |
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| 650 |
_aSupply Chain Management _912186 |
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| 653 | _aFashion & Luxury Collection | ||
| 700 |
_aTang, Ailie K Y _eAuthor _912187 |
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| 700 |
_aChow, Pui-Sze _eAuthor _912188 |
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| 700 |
_aChiu, Chun-Hung _eAuthor _912189 |
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| 700 |
_aYip, Amy C Y _eAuthor _912190 |
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| 902 | _a460 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9789811070068.jpg | ||
| 942 |
_a1 _2ddc |
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| 999 |
_c2678 _d2678 |
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