000 02346nam a2200337Ia 4500
001 2742
008 230305s2015 xx 000 0 und d
020 _a9789024420803
043 _aen_UK
041 _aeng
245 0 _aOnline brand identity
260 _aAmsterdam
_bAdfo Books,
_c2015
300 _a300 p. : illustrations ; 26 cm
500 _athe ultimate guide to designing your (digital) branding strategy
520 _aFive to ten years form now the majority of all advertising, including TV, radio, print, and outdoor advertising, will be bought through digitla automated trading systems. Imagine a world where people only watch ads they want to watch at moments that suit them, rather than ads we want them to watch at moments that suit us. How would your brand and advertising strategy change? Which of the things you do now would no longer work? Which assets and skills do you lack? Would your job still exist? Are you running the right experiments to be ready for this change? ; ; Online brand identity is the ultimate guide to designing your future ready brand and advertising strategy. It offers a brand framework that puts digital thinking at the heart of your business. The framework is illustrated with forty succesful cases from big and small brands. The book offers exercises to define the experiments you can start running tomorrow. ; ; Joris Merks-Benjaminsen is European Head of Programmes for Google Digital Academy, helping top 100 companies embed digital thinking into their strategies. His fresh thinking has won him prizes for Dialogue Marketer of the Year in 2012 and Best Marketing Literature of the Year in 2013. In his workshops he brings together marketers, brand managers, strategists, creatives, data experts, digital specialists and company leaders to jointly craft their future ready brand strategy.
630 _aHF COMMERCE
_914
650 0 _aBranding (Marketing)
_96284
650 0 _aMarketing
_91020
650 _aads
_912058
650 0 _aBrand name products
_92371
650 0 _aElectronic commerce
_91263
650 _a
_912
700 _aMerks-Benjaminsen, Joris
_eAuthor
_912060
902 _a458
905 _am
911 _ahttps://biblioteca.tbs-education.es/portadas/9789024420803.jpg
912 _a2015-01-01
942 _a1
953 _d2020-01-14 16:30:43
999 _c2641
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