000 01596nam a2200313Ia 4500
001 2636
008 230305s2008 xx 000 0 und d
020 _a9781422114698
043 _aes_ES
041 _aeng
245 0 _aKeeping strategy on track
260 _a
_bHarvard Business Review Press,
_c2008
300 _aviii, 187 pages ; 21 cm.
505 _aIntroduction / Julia Kirby
_rThe Pitfalls of Parenting Mature Companies / John Strahinich--
_rGo Global--
_ror No? / Walter Kuemmerle--
_rStick to the Core--
_ror Go for More? / Thomas J. Waite--
_rGrowing for Broke / Paul Hemp--
_rCross Selling or Cross Purposes? / Ford Harding--
_rA Rose by Any Other Name / Daniel B. Stone.--
520 _a'Few management topics generate as much discussion - and disagreement - as strategy. Explore the key issues for yourself through this collection of the most popular Harvard Business Review cases on the topic: Do you really need to take your company global? If so, how and when?: Should you grow from the core - or expand into new markets?: Should you make that next acquisition - or are you 'growing for broke?': and How can you provide incentives for collaboration across teams?'--Jacket.
630 _aHD INDUSTRIES. LAND USE. LABOR
_937
650 0 _aConsumer behavior
_xCase studies
650 _aConsumer behavior
650 0 _aConsumer behavior
650 0 _aConsumer behavior
650 _aConsumer behavior
902 _a431
905 _am
912 _a2008-01-01
942 _a1
953 _d2019-08-28 13:52:21
999 _c2543
_d2543
655 _aConsumer behavior -- Textbooks