| 000 | 00950nam a2200349Ia 4500 | ||
|---|---|---|---|
| 001 | 248 | ||
| 008 | 230305s2004 xx 000 0 und d | ||
| 020 | _a9782717848212 | ||
| 041 | _afre | ||
| 245 | 0 | _aMarketing et stratégie des services | |
| 260 |
_a _bEconomica, _c2004 |
||
| 300 | _a272 p. ; 24 cm | ||
| 490 | _aGestion | ||
| 490 | _aPolitique générale, Finance et Marketing | ||
| 630 | _aMarketing / Advertising | ||
| 650 | 0 |
_aMarketing _91020 |
|
| 650 | 0 |
_aDirect marketing _95026 |
|
| 650 |
_a estratégico _91768 |
||
| 650 |
_a Satisfacción del cliente _91769 |
||
| 650 |
_a recursos humanos _91770 |
||
| 650 |
_a Garantía calidad _91652 |
||
| 650 |
_a Fidelización _9290 |
||
| 650 |
_a Comportamiento consumidor _9861 |
||
| 650 | _a Política marca. | ||
| 700 |
_aEiglier, Pierre _eAuthor _91772 |
||
| 902 | _a397 | ||
| 905 | _am | ||
| 912 | _a2004-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2010-06-16 13:38:38 | ||
| 999 |
_c251 _d251 |
||