| 000 | 01325nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 2595 | ||
| 008 | 230305s2019 xx 000 0 und d | ||
| 020 | _a9781526458940 | ||
| 040 | _ctbs | ||
| 041 | _aeng | ||
| 245 | 0 | _aDigital luxury | |
| 260 |
_aLos Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne _bSAGE, _c2019 |
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| 500 | _atransforming brands and consumer experiences | ||
| 520 | _aThe fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. ; ; This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. ; ; | ||
| 630 |
_aHD INDUSTRIES. LAND USE. LABOR _937 |
||
| 650 | 0 |
_aLuxury goods industry _xTechnological innovations _911630 |
|
| 650 | 0 |
_aSocial media _91729 |
|
| 650 | 0 |
_aInternet marketing _91133 |
|
| 650 |
_aBig data _95432 |
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| 653 | _aFashion & Luxury Collection | ||
| 700 |
_aBatat, Wided _eAuthor _910831 |
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| 902 | _a331 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
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| 999 |
_c2502 _d2502 |
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