000			01865nam a2200313Ia 4500
001			2556
008			230305s2018 xx 000 0 und d
020			_a9781633936935
041			_aeng
245		4	_aThe Journey to Wow
260			_a _bKooehlerbooks, _c2018
300			_a201 pages ; 23 cm
500			_aThe Path to Outstanding Customer Experience and Loyalty
520			_aThe Journey to WOW delivers deep and unique insights into creating fierce customer loyalty, and transforming an organization's culture into one obsessed with customer experience. It will resonate with anyone looking to improve their company's customer experience, and anyone who deals with customers -- from the newbie part-time employee to the corporate CEO. ; ; The book examines the kinds of experiences we've all had as customers -- things that so many organizations seem blind to. Situations like the inability to actually talk with a human, impenetrable phone systems, frustrating processes and uncaring people. It drives home the reality that these flaws exist in every company, and that they are silent killers of sales and customer loyalty. ; ; Most importantly, The Journey to WOW shows exactly how to start seeing the flaws in your company and what you can do to fix them. Its lighthearted business novel format will draw you in, then deliver more than a few surprising 'ah-ha' moments. It will forever change the way you look at your business.
630			_aHF COMMERCE _914
650			_aConsumer behavior
650		0	_aConsumer behavior _9997
650		0	_aConsumer behavior
650		0	_aConsumer behavior
650			_aConsumer behavior
700			_aBelding, Shaun _eAuthor _911205
902			_a736
905			_am
912			_a2018-01-01
942			_a1
953			_d2019-05-02 13:01:37
999			_c2471 _d2471
655			_aConsumer behavior -- Textbooks