000			01543nam a2200289Ia 4500
001			2551
008			230305s2018 xx 000 0 und d
020			_a9781138580787
041			_aeng
245		0	_aUnderstanding the marketing exceptionality of prestige perfumes
260			_a _bRoutledge, _c2018
505			_aMoving from a luxury market to a 'mass luxury' market _rThe principle of affinity and DNA of a brand-- _rMotivations for buying a prestige perfume-- _rIntroduction the notion of DNA for a perfume brand-- _rDiscovering & pinpointing the brand DNA of five great perfume brands-- _rValuing perfume lines according to the specific criteria of the brand DNA-- _rA case study to explicate the method-- _rHow to develop a second/third (or further) perfume of a brand-- _rInside the mind : expectations about one's perfume-- _rAbout the niche brands-- _rWhat we should keep in mind regarding prestige perfumes-- _rThe mass market perfumes-- _rAbout body sprays-- _rSummary of the rules for each of the three perfume categories-- _rIndex.-- _r-- _r--
590			_bIncludes bibliographical references and index.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650			_aPerfumes _xMarketing _911188
650			_aPerfumes industry _xManagement _911189
650			_a _912
700			_aMoskowitz, Howard _eAuthor _911190
700			_aHoroszko, Nithda _eAuthor _911191
700			_aMoskowitz, David _eAuthor _911192
902			_a733
905			_am
912			_a2018-01-01
942			_a1
953			_d2019-05-02 11:49:54
999			_c2466 _d2466