| 000 | 01357nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 2726 | ||
| 008 | 230305s2016 xx 000 0 und d | ||
| 020 | _a9783319219899 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 0 | _aSocial media management | |
| 260 |
_a _bSpringer, _c2016 |
||
| 300 | _axix, 250 pages : illustrations ; 25 cm. | ||
| 500 | _atechnologies and strategies for creating business value | ||
| 505 |
_aDefinitions, social media types, and tools _rSocial media strategy and return on investment-- _rOnline advertising and viral campaigns-- _rSocial customer relationship management-- _rSearch engine optimization-- _rSentiment analysis and opinion mining (business intelligence 1)-- _rSocial network data and predictive mining (business intelligence 2)-- _re-Recruitment-- _rCrowdfunding-- _rLegal and ethical issues in social media-- _rWrap-up-- |
||
| 590 | _bIncludes bibliographical references and index | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 | 0 |
_aSocial media _91729 |
|
| 650 | 0 |
_aInternet marketing _91133 |
|
| 650 |
_aBusiness _x Computer network resources _91730 |
||
| 650 |
_a _912 |
||
| 700 |
_avan Looy, Amy _eAuthor _91731 |
||
| 902 | _a346 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9783319219899.jpg | ||
| 912 | _a2016-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2019-11-25 17:01:56 | ||
| 999 |
_c245 _d245 |
||