000			02937nam a2200313Ia 4500
001			2529
008			230305s2019 xx 000 0 und d
020			_a9780691182698
043			_aen_UK
041			_aeng
245		0	_aMicroeconomics for managers
250			_a2nd
260			_a _bPrinceton University Press, _c2019
300			_axvi, 498 pages : illustrations ; 27 cm.
520			_aA thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics ; ; This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems. ; ; Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox ; Covers essential topics for future managers-including price discrimination, Porter's five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior ; Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more ; David M. Kreps is the Adams Distinguished Professor of Management, Emeritus, at Stanford University's Graduate School of Business. A leading economic theorist, he is past recipient of the John Bates Clark Medal, the John J. Carty Award for the Advancement of Science, the Erwin Plein Nemmers Prize in Economics, and the CME Group-MSRI Prize in Innovative Quantitative Applications. He is a Distinguished Fellow of the American Economic Association and a member of the National Academy of Sciences. Among his many books are The Motivation Toolkit: How to Align Your Employees' Interests with Your Own, Microeconomic Foundations I: Choice and Competitive Markets (Princeton), Strategic Human Resources (with James Baron), A Course in Microeconomic Theory (Princeton), and Game Theory and Economic Modelling.
630			_aHB Economic Theory. Demography _918
650			_aMicroeconomics _91292
650			_aBusiness & Economics - Management _911109
650			_aBusiness Theory _911110
650			_a _912
700			_aKreps, David M. _eAuthor
902			_a576
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9780691182698.jpg
912			_a2019-01-01
942			_a1
953			_d2019-04-25 16:34:14
999			_c2443 _d2443