000			02973nam a2200337Ia 4500
001			2405
008			230305s9999 xx 000 0 und d
020			_a9781260440195
043			_aen_UK
041			_aeng
245		4	_aThe laws of brand storytelling
260			_aNULL _bNULL, _c
262			_bNULL _aNULL
300			_a288 p. ; 23 cm
500			_awin - and keep - your customers' hearts and minds
505			_aIntroduction: What is brand storytelling? -- _rThe protagonist laws ---- _rThe strategy laws ---- _rThe discovery laws ---- _rThe story-making laws ---- _rThe channel laws ---- _rThe laws of engagement ---- _rOh, one more law ---- _rConclusion.--
520			_a'From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling -- the definitive quick-reading rulebook for how to use powerful storytelling to win over customers' hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization -- for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn't what you say it is anymore, it is what consumers say it is. As a result, capturing customers' hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law - literally -- for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers' hearts and minds, and you win their business and their loyalty'-- ; 'The different laws of brand storytelling, including protagonist laws, strategy laws, discovery laws, story-making laws, channel laws, and laws of engagement'--
630			_aHF COMMERCE _914
650			_a Storytelling _x Economic aspects _910600
650			_a BUSINESS & ECONOMICS / Marketing General.
650		0	_aMarketing _91020
700			_aGioglio, Jessica, _eAuthor
700			_aWalter, Ekaterina, _eAuthor
902			_a397
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9781260440195.jpg
912			_a0000-00-00
942			_a1
953			_d2019-01-16 16:19:54
999			_c2315 _d2315