000			03630nam a2200277Ia 4500
001			2399
008			230305s2005 xx 000 0 und d
020			_a9780143037835
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHC102.5 _b.C42 2005
100			_aChouinard, Yvon _d1938- _921743 _eauthor
245		0	_aLet my people go surfing _b: the education of a reluctant businessman _c/ Yvon Chouinard.
260			_bNew York : Penguin Press, 2005.
300			_a258 pages : illustrations, portraits (black and white) ; 23 cm
505			_aIntroduction — History — Philosophies — Product design philosophy — Production philosophy — Distribution philosophy — Image philosophy — Financial philosophy — Human resource philosophy — Management philosophy — Environmental philosophy — 1% for the planet alliance — Summary.
520			_aWhether you care about adventure sports, the fate of the natural world, or pure brand maintenance and business success, Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for unsurpassed high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard. Chouinard's creation myth is now an American business legend. As a child, he moved with his father, a French Canadian blacksmith, and the rest of his family to Southern California in the 1950s with little English and less money. He escaped into mountain climbing as a teenager and by his early twenties was among the best climbers in America, making famous first ascents of a number of notorious faces. When he decided he could make better climbing tools himself for less money and when his fellow climbers agreed and clamored for more, a way of life became a business. Some forty years later, Yvon Chouinard still summits peaks around the world (though he now spends more time surfing). Patagonia still makes exceptionally high-quality things, only it now earns more than $250 million a year from worldwide sales, and Chouinard is able to leverage his concern for the natural settings he's spent a lifetime enjoying. His resolve to minimize Patagonia's impact on the environment has led the company to make its famous fleeces out of recycled soda bottles and to donate at least 1 percent of its revenue each year to environmental causes, among many other things. In Let My People Go Surfing, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result. Let My People Go Surfing gives ample evidence as to why there have been few more influential companies in American business in the last forty years than Patagonia, Inc. The long-awaited memoir/manifesto from legendary climber, businessman, and environmentalist Yvon Chouinard, founder and owner of one of the world's most inspiring companies, Patagonia, Inc.
526			_aBibliography from B3 Ecommerce Fundamentals
600		0	_aChouinard, Yvon _d1938- _921743
610		0	_aPatagonia, Inc. _923351
650			_aBusinesspeople _xUnited States _xBiography _99671
650		0	_aSocial responsibility of business _92683
653			_aBibliography B3 DM - eCommerce Fundamentals
942			_2lcc
999			_c2310 _d2310