000			03792nam a2200337Ia 4500
001			2397
008			230305s2007 xx 000 0 und d
020			_a9780976470700
043			_aen_UK
041			_aeng
245		4	_aThe four steps to the epiphany
260			_a _bS. G. Blank, _c2007
300			_ax, 281 p. : ill. ; 24 cm.
500			_asuccessful strategies for products that win
505			_aTABLE OF CONTENTS _r-- _rThe Hero's Journey v-- _r-- _rIntroduction ix-- _r-- _rChapter 1: The Path to Disaster: The Product Development Model 1-- _r-- _rChapter 2: The Path to Epiphany: The Customer Development Model 23-- _r-- _rChapter 3: Customer Discovery 40-- _r-- _rChapter 4: Customer Validation 104-- _r-- _rChapter 5: Customer Creation 156-- _r-- _rChapter 6: Company Building 206-- _r-- _rBibliography 265-- _r-- _rAppendix A: Customer Development Team 280-- _r-- _rAppendix B: Customer Development Checklist 288--
520			_aThe bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. ; The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. ; ; The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. ; Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. ; ; Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. ; If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. ; Essential reading for anyone starting something new. ; ; The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product. ; ; About the author: A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 Startup Owner's Manual is driving startups of all steps to achieve success. ; Steve's Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic, and Huffington Post.
590			_bIncludes bibliographical references (p. 207-211). ; Download free PDF: https://www.academia.edu/35701061/The_Four_Steps_to_the_Epiphany_Successful_Strategies_for_Products_that_Win
630			_aHB Economic Theory. Demography _918
650		0	_a Entrepreneurship
650		0	_aNew products _98236
650		0	_aRelationship marketing _97636
650			_a Business planning.
700			_aBlank, Steven G. _q(Steven Gary) _eAuthor _910577
902			_a366
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9780976470700.jpg
912			_a2007-01-01
942			_a1
953			_d2019-01-09 18:48:01
999			_c2308 _d2308