| 000 | 01836nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 2392 | ||
| 008 | 230305s2011 xx 000 0 und d | ||
| 020 | _a9783000357367 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 043 | _aen_UK | ||
| 050 |
_aHC79.T4 _bD855 2011 |
||
| 100 |
_aDumitrescu, Delia _910560 _eauthor |
||
| 245 | 0 |
_aRoad trip to innovation _b: how I came to understand future thinking _c/ Delia Dumitrescu. |
|
| 260 | _bHamburg, Germany : TrendONE, 2011. | ||
| 300 | _a275 pages : illustrations (chiefly color), portraits (some color) ; 24 cm. | ||
| 504 | _aIncludes bibliographical references (p. 256-266) and index. | ||
| 505 | _aAll on board ― Where do ideas come from? ― Got the trends. What now? ― How to build strategic futures? ― A new understanding of innovation ― Road trip props. | ||
| 520 | _aRoad Trip to Innovation - How I came to understand Future Thinking is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of. ; Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language. ; Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations. | ||
| 526 | _aB3ASP FLM: Fashion Overview | B3ASP FLM: Marketing Strategic Approach | ||
| 590 | _bBR B3 FLM Fashion Overview ; ; Special binding intentional. ; | ||
| 650 | 0 |
_aTechnological innovations _xManagement _92562 |
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| 650 | 0 |
_aCreative ability in business _94129 |
|
| 650 | _a Business forecasting | ||
| 650 | 0 |
_aNew products _xManagement _910546 |
|
| 902 | _a434 | ||
| 942 | _2lcc | ||
| 999 |
_c2303 _d2303 |
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