000			02842cam a2200301 a 4500
001			9109367
003			CaAEU
005			20240716124650.0
006			m o d
007			cr unu||||||||
008			060925s2006 caua ob 001 0 eng d
020			_a9780321344755
040			_cTBS
041			_aEnglish
050			_aTK5105.888 _b.K78 2006
100			_aKrug, Steve _910552 _eauthor
245	1	0	_aDon't make me think! _b: a common sense approach to web usability _c/ Steve Krug.
250			_aSecond edition.
260			_aBerkeley, CA : _bNew Riders Pub., _c2006.
300			_axiii, 201 pages : illustrations (color) ; 23 cm.
504			_aIncludes bibliographical references (pages 187-191) and index.
505			_ach. 1. Don't make me think! : Krug's first law of usability ― ch. 2. How we really use the Web : scanning, satisficing, and muddling through ― ch. 3. Billboard design 101 : designing pages for scanning, not reading ― ch. 4. Animal, vegetable, or mineral? : why users like mindless choices ch. 5. Omit needless words : the art of not writing for the Web ― ch. 6. Street signs and breadcrumbs : designing navigation ― ch. 7. The first step in recovery is admitting that the home page is beyond your control : designing the home page ― ch. 8. "The farmer and the cowman should be friends" : why most Web design team arguments about usability are a waste of time, and how to avoid them ― ch. 9. Usability testing on 10 cents a day : why user testing―done simply enough―is the cure for all your site's ills ― ch. 10. Usability as common courtesy : why your Web site should be a mensch ― ch. 11. Accessibility, Cascading Style Sheets, and you : just when you think you're done, a cat floats by with buttered toast strapped to its back ― ch. 12. Help! My boss wants me to __ : when bad design decisions happen to good people.
520			_aYesterday's Web looked far different from today's Web, and tomorrow's Web will look more different still. Amidst all of this change, however, one aspect of Web use remains the same: The sites that offer the best, easiest, most intuitive experience are the ones people visit again and again. To ensure that your sites provide that experience, this guide from usability guru Krug distills his years of on-the-job experience into a practical primer on the dos and don'ts of good Web design. The second edition of this classic adds three new chapters that explain why people really leave Websites, how to make sites usable and accessible, and the art of surviving executive design whims, plus a new preface and updated recommended reading.
526			_aB3ASP Digital Marketing: Content Marketing and Storytelling | B3ASP DM eCommerce Fundamentals
650		0	_aWeb sites _xDesign _97486
650		0	_aWeb site development _97487
942			_2lcc
999			_c2300 _d2300