000			02046cam a2200313 i 4500
001			Rebiun13451559
008			111123s2011 xxu eng d
020			_a9780273756064
020			_a9780136118749
040			_cTBS
041			_aeng
050			_aHF5415.13 _b.L5883
100			_aLovelock, Christopher _91658
245	1	0	_aServices marketing _b: people, technology, strategy _c/ Christopher Lovelock, Jochen Wirtz
250			_aSeventh edition ; _bGlobal edition
260	0		_aHarlow, England : _bPearson Higher Education, _c2011.
300			_a648 pages : _billustrations (color) ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
505			_aUnderstanding service products, consumers, and markets -- applying the 4 Ps of marketing to services -- managing the customer interface -- implementing profitable service strategies -- cases -- index.
520			_aThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
526			_aB2 Services Marketing | MSc Marketing Management: Account-Based Marketing | MSc Marketing Management: Retail & Consumer Goods
650		0	_aMarketing _xManagement _99256
650		0	_aProfessions _xMarketing _910070
650		0	_aService industries _xMarketing _910071
650		0	_aCustomer services _xMarketing _910072
700	1		_aWirtz, Jochen _eauthor
856			_uhttps://bookshelf.vitalsource.com/reader/books/9781292014241 _yeBook Link (7th Edition)
942			_2lcc
999			_c2286 _d2286