000			03319nam a2200253Ia 4500
001			2373
008			230305s2011 xx 000 0 und d
020			_a9781416596585
040			_cTBS
041			_aeng
050			_aHD 9696.8 _bU64 G6657 2011
100			_aLevy, Steven _921621 _eauthor
245		0	_aIn the plex _b: how Google thinks, works, and shapes our lives _c/ Steven Levy.
260			_bNew York : Simon & Schuster, 2011.
300			_av, 424 pages ; 25 cm.
505			_aThe world according to Google : biography of a search engine ― Googlenomics : cracking the code on internet profits ― Don't be evil: how Google built its culture ― Google's cloud : building data centers that hold everything ever written ― Outside the box : the Google phone company and the Google TV company ― GuGe : Google's moral dilemma in China ― Google.gov : is what's good for Google, good for government or the public? ― Chasing taillights.
520			_aWritten with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? The author, a technology reporter, was granted access to the company, and in this book he takes readers inside Google headquarters, the Googleplex to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google's success in all these businesses, the author reveals, is its engineering mind set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers, free food and dry cleaning, on site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China, and the author discloses what went wrong and how Brin disagreed with his peers on the China strategy. And now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?
526			_aB3ASP Digital Marketing: Framework and Overview
590			_bIncludes bibliographical references (p. 391-407) and index.
610		0	_aGoogle (Firm) _923337
650		0	_aGoogle _95350
650		0	_aInternet industry _xUnited States _910492
942			_2lcc
999			_c2284 _d2284