000			03006nam a2200337Ia 4500
001			2364
008			230305s2017 xx 000 0 und d
020			_a9781138636033
040			_cTBS
041			_aeng
043			_aen_UK
050			_aPN 171 .O55 _bC37 2017
100			_aCarroll, Brian _d1965- _910447 _eauthor
245		0	_aWriting and editing for digital media _c/ Brian Carroll.
250			_aThird edition.
260			_aNew York, NY : Routledge, 2017.
300			_aix, 316 pages : illustrations ; 24 cm.
504			_aIncludes bibliographical references and index.
505			_a1. Writing for digital media ― 2. Editing for digital media : strategies ― 3. Writing for digital media II : tools and techniques ― 4. Editing for digital media II : voice and visual style ― 5. Establishing and communicating credibility in digital spaces ― 6. Knowing and (ethically) serving your audience ― 7. Blogito ergo sum ― 8. Journalism in a digital age ― 9. Public relations in a digital age ― 10. Navigating the legal landscape ― Appendix : the core values of digital journalism.
520			_aWriting and Editing for Digital Media, 3rd edition, teaches students how to write effectively for digital spaces -- whether crafting a story for a website, blogging or using Twitter to cover a breaking news story or event. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communications have introduced opportunities for dynamic storytelling and multi-directional communication. Writing and Editing for Digital Media also addresses the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms and designing digital spaces. The book teaches students not only to create content, but also to become careful, creative managers of that content. Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the social networked, increasingly mobile, always-on, geomapped, personalized media ecosystem; Help writers across multiple communication fields (journalism, marketing, PR, technical writing) make the transition from print to digital; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective. A companion website with exercises and assignments gives students the tools they need to put theory into practice.
526			_aB3ASP Digital Marketing: Content Marketing and Storytelling
590			_bBR B3 DM Content Marketing & Storytelling ;
650		0	_aOnline authorship _99304
650		0	_aOnline journalism _923339
700			_aCarroll, Brian _eAuthor
902			_a356
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9781138636033.jpg
942			_a1 _2ddc
999			_c2274 _d2274