000			02215nam a2200349Ia 4500
001			2362
008			230305s2014 xx 000 0 und d
020			_a9781118968055
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHF5415.5 _b.O87 2014
100			_aOsterwalder, Alexander _96321 _eauthor
245		0	_aValue proposition design _b: how to create products and services customers want _c/ Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.
260			_bHoboken NJ : John Wiley & Sons, 2014.
300			_axxv, 290 pages : color illustrations ; 24 cm.
490			_aStrategyzer series.
505			_aCanvas. Customer profile ; Value map ; Fit — Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations — Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together — Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
520			_aThe book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations, and tools help you immediately improve your product, service, or new business idea. In addition, the book gives you exclusive access to an online companion on Strategyzer.com.
526			_aB3ASP ENT: From Idea to Model
590			_bIncludes index.
650		0	_aCustomer services _xManagement _97620
650		0	_aQuality control _93161
650		0	_aProduction management _xQuality control _923352
650		0	_aBusiness planning _91415
650		0	_aStrategic planning _93573
650		0	_aCustomer relations _93627
700			_aBernarda, Alan Smith _eauthor _910432
700			_aPigneur, Yves _eauthor _96320
700			_aSmith, Alan _d1982- _eauthor _923353
942			_2lcc
999			_c2272 _d2272