| 000 | 01650nam a2200361Ia 4500 | ||
|---|---|---|---|
| 001 | 2361 | ||
| 008 | 230305s2013 xx 000 0 und d | ||
| 020 | _a9781118518588 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 043 | _aen_UK | ||
| 245 | 0 | _aNeuromarketing for Dummies | |
| 260 |
_bWiley & Sons, _c2013 |
||
| 520 | _aLearn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp. | ||
| 526 | _aS2 B2 PBT P1 Neuromarketing | ||
| 590 | _b393 pages ; 23 cm | ||
| 630 |
_aCLASS H - SOCIAL SCIENCES _94381 |
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| 650 | 0 | _aConsumer behavior | |
| 650 | 0 |
_aConsumer behavior _9997 |
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| 650 | 0 |
_aConsumer behavior _xPsychological aspects |
|
| 650 | 0 |
_aConsumer behavior _xPsychology |
|
| 650 | _aConsumer behavior | ||
| 650 |
_aConsumer behavior _x Nonconscious Processes Underlying Behavior |
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| 700 |
_aPohlmann, Andrew P _eAuthor _910426 |
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| 700 |
_aGenco, Stephen J _eAuthor _910427 |
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| 700 |
_aSteidl, Peter _eAuthor _910428 |
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| 902 | _a355 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9781118518588.jpg | ||
| 942 |
_a1 _2ddc |
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| 999 |
_c2271 _d2271 |
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| 655 | _aConsumer behavior -- Textbooks | ||