000			03336nam a2200361Ia 4500
001			2341
008			230305s2016 xx 000 0 und d
020			_a9781471174412
041			_aeng
245		0	_aShoe dog
260			_a _bSimon & Schuster, _c2016
300			_a386 pages ; 24 cm
500			_aa memoir by the creator of Nike
520			_aIn this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. ; ; Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top _30 billion. In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world. ; ; But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that's surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life's Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers-as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. ; ; Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.
590			_bCollection subset: Management and Business Studies ; Additional phys. form: Also issued online.
630			_aCLASS H - SOCIAL SCIENCES _94381
650			_aKnight _910290
650			_a Philip H.
650			_a 1938- _915865
650			_a Nike (Firm) _910292
650			_a Businesspeople _xUnited States _xBiography _xJuvenile literature _910293
650			_a Sporting goods industry _xUnited States _xHistory _xJuvenile JUVENILE NONFICTION / Biography & Autobiography General _910294
650			_a Business Economics _910295
650			_a Sports Recreation General.
700			_aKnight, Philip H. _eAuthor
856			_uhttps://books.google.es/books?id=wO3PCgAAQBAJ&lpg=PP1&dq=shoe%20dog&hl=es&pg=PP1#v=onepage&q=shoe%20dog&f=false
902			_a367
905			_am
912			_a2016-01-01
942			_a1
953			_d2018-11-06 18:13:01
999			_c2250 _d2250