000			02966nam a2200301Ia 4500
001			2330
008			230305s2017 xx 000 0 und d
020			_a9781400201839
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHF5415.1255 _b.M5473 2017
100			_aMiller, Donald _d1971- _910180 _eauthor
245		0	_aBuilding a storybrand _b: clarify your message so customers will listen _c/ Donald Miller.
260			_b[New York, NY] : HarperCollins Leadership, an imprint of HarperCollins, [2017].
300			_a x, 228 pages : illustrations (black and white) ; 22 cm.
505			_aThe key to being seen, heard, and understood — The secret weapon that will grow your business — The simple SB7 framework — A character — Has a problem — And meets a guide — Who gives them a plan — And calls them to action — That helps them avoid failure — And ends in a success — People want your brand to participate in their transformation — Building a better website — Using StoryBrand to transform company culture.
520			_aIf you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media.
590			_bIncludes bibliographical references (pages 225-228). ;
650		0	_aBranding (Marketing) _96284
650		0	_aAdvertising _xBrand name products _9992
650		0	_aProduct management _92370
650		0	_aSelling _9359
650			_aCustomer relations _93627
650		0	_aMarketing _91020
653			_aBibliography B3 DM - eCommerce Fundamentals
942			_2lcc
999			_c2240 _d2240