000			02074nam a2200361Ia 4500
001			2689
008			230305s2016 xx 000 0 und d
020			_a9781944659011
040			_ctbs
041			_aeng
043			_aen_UK
245		0	_aServices marketing: (2016, 8th ed) _b: people, technology, strategy _c/ Jochen Wirtz, Christopher Lovelock
250			_a8th ed.
260			_bWorld Scientific, _c2016
300			_aXVII, 783 pages : illustrations ; 29 cm
520			_aServices Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
590			_bIncludes bibliographical references and index.
630			_aHF COMMERCE _914
650		0	_aMarketing _xManagement _99256
650		0	_aProfessions _xMarketing _910070
650		0	_aService industries _xMarketing _910071
650		0	_aCustomer services _xMarketing _910072
653			_aBibliography B2 Services Marketing
653			_aBibliography MSc - Marketing Management: Account-Based Marketing
653			_aBibliography MSc - Marketing Management: Retail & Consumer Goods
700			_aLovelock, Christopher _eAuthor _91658
700			_aWirtz, Jochen _eAuthor _91659
856			_uhttps://search-ebscohost-com.hub.tbs-education.fr/login.aspx?direct=true&AuthType=sso&db=nlebk&AN=1418967&site=ehost-live&scope=site&custid=s7247265&ebv=EB&ppid=pp_Cover _yEbook (Seventh Global Edition)
902			_a395
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9781944659011.jpg
942			_a1 _2ddc
999			_c2192 _d2192