000			02055nam a2200313Ia 4500
001			2271
008			230305s2012 xx 000 0 und d
020			_a9781118113363
041			_aeng
245		0	_aBraininfluence
260			_a _bWiley, _c2012
300			_a286 p. ; 24 cm
500			_a100 ways to persuade and convince consumers with neuromarketing
520			_a'Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts'-- Provided by publisher.
630			_aHF COMMERCE _914
650		0	_aConsumer behavior
650		0	_aConsumer behavior _xPsychological aspects
650		0	_aConsumer behavior _xPsychological aspects
650		0	_aConsumer behavior _xPsychology
650			_aConsumer behavior
700			_aDooley, Roger, _eAuthor
902			_a355
905			_am
912			_a2012-01-01
942			_a1
953			_d2018-06-05 18:29:28
999			_c2178 _d2178
655			_aConsumer behavior -- Textbooks