000			02317nam a2200325Ia 4500
001			207
008			230305s2006 xx 000 0 und d
020			_a9780273708056
041			_aeng
245		4	_aThe new business road test
250			_a2ª ed.
260			_a _bPearson Prentice Hall, _c2006
300			_a305 p. ; 23 cm
500			_awhat entrepreneurs and executives should do before writing a business plan
505			_aMy opportunity : why will or won't this work? _rWill the fish bite?-- _rIs this a good market?-- _rIs this a good industry?-- _rHow long will your advantage last?-- _rWhat drives your entrepreneurial dream?-- _rCan you and your team execute?-- _rYour connections matter : which matter most?-- _rPutting the seven domains to work to develop your opportunity-- _rWhat to do before you write your business plan-- _rHow to learn what you don't know you don't know-- _rMarket analysis worksheet-- _rIndustry analysis checklist-- _rDo-it-yourself marketing research for your new business road test-- _rEvidence-based forecasting-- _rGetting help with your road test-- _rAppendix: Research methodology.--
520			_a'There are few real-life business stories that could match that of the downfall of Rover. Twenty years ago it would have been unthinkable that a brand with such a loyal following, that held a special place within the heart of the ordinary British man, could possibly fail. The events that led to the downfall were as tragic as they were predictable.' 'In an earlier edition of this book, at the point when BMW sold MG Rover, Chris Brady and Andrew Lorenz predicted with astonishing accuracy that the Phoenix takeover of the company was doomed to failure. Here, they tell the full untold story of Rover's downfall, from beginning to end.'--Jacket.
590			_b Includes bibliographical references and index.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aNew business enterprises _xPlanning _91464
650		0	_aMarketing research _91465
650			_a _912
700			_aMullins, John W. _eAuthor
856			_uhttp://books.google.com/books?id=eRg9oHWoPIYC&printsec=frontcover&dq=the+new+business+road+test&cd=1#v=onepage&q&f=false
902			_a347
905			_am
912			_a2006-01-01
942			_a1
953			_d2010-05-13 18:01:21
999			_c208 _d208