000			01419nam a2200385Ia 4500
001			2133
008			230305s1990 xx 000 0 und d
020			_a9780070427822
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aPricing
250			_a2ª ed
260			_bMcGraw-Hill, _c1990
300			_axxi + 502 p. ; 24cm
500			_amaking profitable decisions
520			_aPricing synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
630			_aHF COMMERCE _914
650			_aPrice _9395
650		0	_aStrategy _91208
650			_a Cost _93249
650			_a Demand _92316
650			_a Customer _921022
650			_a Value _99318
650			_a Volume _99785
650		0	_a Marketing
650			_a Distribution _91146
650			_a Product line _99786
650			_a Distribution channel _93529
700			_aMonroe, Kent B., _eAuthor
902			_a558
905			_am
942			_a1 _2ddc
999			_c2073 _d2073