000			01818nam a2200241Ia 4500
001			2096
008			230305s2008 xx 000 0 und d
020			_a9781939235046
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHM621 _b.V45 2008
100			_aVejlgaard, Henrik _921746 _eauthor
245		0	_aAnatomy of a trend _c/ Henrik Vejlgaard.
260			_a[place of publication not identified] _bConfetti Publishing, _c2008.
300			_a249 pages : illustrations, charts (black and white) ; 23 cm.
505			_aIntroduction : from intuition to knowledge -- ch. 1. An unsolved mystery : investigating the trend process -- ch. 2. The cast of characters : trend creators and trendsetters -- ch. 3. What's the motive? : psychology at work -- ch. 4. The setting : where worldwide trends begin -- ch. 5. The plot thickens : dissecting real-life trends -- ch. 6. Toward the climax : identifying the final clues -- ch. 7. Anticlimax : ups and downs for businesses -- Epilogue : a continuing story : the future of trends.
520			_aHow did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.
526			_aB3ASP FLM: Fashion Overview
650		0	_aConsumer behavior
655			_aConsumer behavior -- Textbooks
942			_2lcc
999			_c2036 _d2036