| 000 | 03255nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 2071 | ||
| 008 | 230305s2010 xx 000 0 und d | ||
| 020 | _a9780982743607 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 245 | 4 | _aThe entrepreneur's guide to customer development | |
| 260 |
_bCooper-Vlaskovits, _c2010 |
||
| 300 | _a103 p. ; 23 cm | ||
| 500 | _aa cheat sheet to the four steps to the epiphany | ||
| 505 |
_a Foreword / Steven Gary Blank _r1. Introduction-- _r2. Customer development. What customer development is ; What customer development is not ; Three levels of learning ; Getting started-- _r3. Case study : naive thinking-- _r4. Concept definitions. Early adopters/early evangelists ; Segmentation ; Market type ; 'Non-traditional' business model ; Positioning ; Product-market fit ; Minimum viable product (MVP) ; Lean startup ; Pivot ; Getting out of the building-- _r5. Case study : multiple pivots-- _r6. Know thy business. To the whiteboard ; An example ; Know thyself-- _r7. Case study : on customer-centric culture-- _r8. 8 steps to customer discovery. Overview ; Step 1, document C-P-S hypotheses ; Step 2, Brainstorm business model hypothesis ; Step 3, Find prospects to talk to ; Step 4, Reach out to prospects ; Step 5, Engaging prospects ; Step 6, Phase gate I, compile, measure, test ; Step 7, Problem solving fit, MVP ; Step 8, Phase gate II, compile, measure, test-- _r9. Case study : testing towards a scalable business model-- _r10. Conclusion. Summary ; Resources ; About the authors.-- |
||
| 520 | _aCustomer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap. ; ; Deemed a 'must-read' by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want ;'get out of the building;' foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up. ; ; The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the "CustDev book," serves as course text for classes at Stanford University, University of Chicago, Boston University, DePaul University, University of Minnesota and University of Norway. | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 | 0 |
_aCustomer relations _93627 |
|
| 650 | 0 |
_aRelationship marketing _97636 |
|
| 700 |
_aVlaskovits, Patrick _eAuthor _96943 |
||
| 700 |
_aCooper, Brant _eAuthor _96944 |
||
| 902 | _a348 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
||
| 999 |
_c2010 _d2010 |
||