000 02459nam a2200553Ia 4500
001 1986
008 230305s2018 xx 000 0 und d
020 _a9780749481698
040 _cTBS
041 _aeng
043 _aen_UK
245 0 _aDigital branding
250 _a2a ed
260 _bKogan Page,
_c2018
300 _a213 p. ; 24 cm
500 _aa complete step-by-step guide to strategy, tactics, tools and measurement
520 _aDigital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. ; The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality.
590 _bBR B3 DM Social Media Marketing & Community Management ; ;
630 _aMarketing / Advertising
650 0 _aInternet marketing
_91133
650 0 _aBranding (Marketing)
_96284
650 0 _aBranding (Marketing)
_96284
650 _a Metrics
_97443
650 _a Value
_99318
650 _a multichannel
_99319
650 _a content
_99320
650 _a User
_99321
650 _a Internet
_91225
650 _a Search
_99322
650 _a Positioning
_91852
650 _a Technology
_93388
650 _a Mobile
_99323
650 _a Segmentation
_92396
650 _a App
_94037
650 _a Mobile Application
_99324
650 0 _aAdvertising
_92839
650 0 _aInternet advertising
_98759
650 _a Email
_99326
650 _a Emailing
_99327
650 _a CRM
_91036
650 _a Indicator
_99328
650 0 _aMarketing
_91020
700 _aRowles, Daniel,
_eAuthor
856 _uhttps://books.google.es/books?id=lGFADwAAQBAJ&printsec=frontcover&dq=digital+branding&hl=es&sa=X&ved=0ahUKEwiworvPoJvYAhVJVhQKHbdYB1sQ6wEIMDAB#v=onepage&q=digital%20branding&f=false
902 _a458
905 _am
942 _a1
_2ddc
999 _c1923
_d1923