| 000 | 02475nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 1981 | ||
| 008 | 230305s2002 xx 000 0 und d | ||
| 020 | _a9780735711518 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 043 | _aes_ES | ||
| 050 |
_aTK5105.888 _b.P653 2002 |
||
| 100 |
_aPrice, Jonathan _d1941- _921623 _eauthor |
||
| 245 | 0 |
_aHot text _b: web writing that works _c/ Jonathan Price and Lisa Price. |
|
| 260 |
_aIndianapolis, IN : _bNew Riders, _c2002. |
||
| 300 | _axv, 507 pages : illustrations ; 24 cm. | ||
| 505 | _aPt. 1. Catch the net spirit ― 1. Who am I writing for, and incidentally, who am I? ― 2. What kind of thing am I creating? ― 3. What will the web do to my text? ― 4. Attention! ― pt. 2. Write like a human being ― 5. Idea #1 : shorten that text― 6. Idea #2 : make text scannable ― 7. Idea #3 : cook up hot links ― 8. Idea #4 : build chunky paragraphs ― 9. Idea #5 : reduce cognitive burdens ― 10. Idea #6 : write menus that mean something ― pt. 3. Fine tune your style for the genres ― 11. Writing in a genre ― 12. Creating customer assistance that actually helps ― 13. Persuading niche markets, individuals, and the press ― 14. Making news that fits ― 15. Entertaining people who like to read ― 16. Getting a job ― pt. 4. Become a pro ― 17. So you wannabe a web writer or editor ― pt. 5. Backup ― 18. Writerly sites ― 19. If you like to read. | ||
| 520 | _aAttention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style. | ||
| 526 | _aB3ASP Digital Marketing: Content Marketing and Storytelling | ||
| 650 | 0 |
_aWeb sites _xDesign _97486 |
|
| 650 | 0 |
_aEnglish language _xComposition and exercises _99303 |
|
| 650 | 0 |
_aWeb site development _97487 |
|
| 650 | 0 |
_aOnline authorship _99304 |
|
| 700 |
_aPrice, Lisa _eauthor _921622 |
||
| 942 | _2lcc | ||
| 999 |
_c1918 _d1918 |
||