000 02458nam a2200337Ia 4500
001 1970
008 230305s2005 xx 000 0 und d
020 _a9780273682790
040 _cTBS
041 _aeng
043 _aen_UK
245 0 _aBusiness to business marketing
260 _bPearson Education,
_c2005
300 _a380 p. ; 25 cm
500 _arelationships, systems and communications
520 _aBusiness to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of interorganisational relationships. This applied book is orientated to the UK and European markets, although examples are drawn from other regions of the world in order to reflect good practice and the wider global perspective. Business to Business Marketing is geared towards both postgraduate and final year undergraduate students. This book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, E-Business, Business Studies, Business Information Systems and MBA programmes in particular. It can also be used for related units in Engineering and Social studies programmes. Students following the CIM's Professional Diploma - Marketing Communications will also benefit from this book, as well as those taking stand-alone professional B2B marketing seminars.
590 _bPreview available on Google Books (link)
630 _aHF COMMERCE
_914
650 0 _aCommunication in marketing
_92094
650 0 _aMarketing channels
_95051
650 0 _aSales promotion
_96625
653 _aBibliography MSc - Marketing Management: Account-Based Marketing
700 _aFill, Karen E.,
_eAuthor
700 _aFill, Chris,
_eAuthor
856 _uhttps://books.google.es/books?id=bd6cSTeXjRoC&pg=PA165&lpg=PA165&dq=business-to-business+marketing+relationships+systems+and+communications&source=bl&ots=N7nA32Q_dF&sig=MOfdae4s2QyTMBsoc5f6hLur8NU&hl=es&sa=X&ved=0ahUKEwic-Y6t6_DXAhVCXRoKHVuPAc8Q6AEIQzAD#v=onepage&q=business-to-business%20marketing%20relationships%20systems%20and%20communications&f=false
902 _a564
905 _am
911 _ahttps://biblioteca.tbs-education.es/portadas/9780273682790.jpg
942 _a1
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999 _c1907
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