| 000 | 01292nam a2200457Ia 4500 | ||
|---|---|---|---|
| 001 | 1873 | ||
| 008 | 230305s2017 xx 000 0 und d | ||
| 020 | _a9780749478438 | ||
| 041 | _aeng | ||
| 245 | 0 | _aUnderstanding digital marketing | |
| 250 | _a4a ed | ||
| 260 |
_a _bKogan Page, _c2017 |
||
| 300 | _a424 p. ; 23 cm. | ||
| 500 | _amarketing strategies for engaging the digital generation | ||
| 505 | _aCada capítulo incluye casos de estudio. Contiene glosario e índice | ||
| 630 | 0 |
_aMarketing _xAdvertising _91084 |
|
| 650 | 0 |
_aMarketing channels _95051 |
|
| 650 |
_a Tecnología _920784 |
||
| 650 |
_a Estrategia _920505 |
||
| 650 |
_a Consumidor Web _99008 |
||
| 650 |
_a Internet _91225 |
||
| 650 |
_a Redes sociales _95107 |
||
| 650 |
_a Email marketing _98392 |
||
| 650 |
_a móvil _921224 |
||
| 650 |
_a de contenidos _99009 |
||
| 650 |
_a Video _99010 |
||
| 650 |
_a Programación _92468 |
||
| 650 |
_a Internet of Things _99011 |
||
| 650 |
_a las Cosas _99012 |
||
| 650 |
_a IoT _99013 |
||
| 650 |
_a Experiencia _95055 |
||
| 650 |
_a Cliente _921021 |
||
| 650 |
_a Prospección _99014 |
||
| 700 |
_aRyan, Damian _eAuthor _95076 |
||
| 902 | _a101 | ||
| 905 | _am | ||
| 912 | _a2017-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2017-11-13 14:53:17 | ||
| 999 |
_c1825 _d1825 |
||