000			02538nam a2200289Ia 4500
001			1674
008			230305s2003 xx 000 0 und d
020			_a9780743222099
245		0	_aDiffusion of innovations
250			_a5ª ed
260			_a _bFree Press, _c2003
300			_axxi, 551 p. : ill. ; 24 cm.
505			_aCHAPTER 1. ELEMENTS OF DIFFUSION _r-- _rCHAPTER 2. A HISTORY OF DIFFUSION RESEARCH-- _r-- _rCHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH-- _r-- _rCHAPTER 4. THE GENERATION OF INNOVATIONS-- _r-- _rCHAPTER 5. THE INNOVATION-DECISION PROCESS-- _r-- _rCHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION-- _r-- _rCHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES-- _r-- _rCHAPTER 8. DIFFUSION NETWORKS-- _r-- _rCHAPTER 9. THE CHANGE AGENT-- _r-- _rCHAPTER 10. INNOVATION IN ORGANIZATIONS-- _r-- _rCHAPTER 11. CONSEQUENCES OF INNOVATIONS-- _r-- _rGlossary-- _r-- _rBibliography-- _r-- _rName Index-- _r-- _rSubject Index--
520			_aNow in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. ; In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
630			_aHM SOCIOLOGY _91301
650			_aDiffusion of innovations _94432
650			_aDiffusion innovations _xStudy and teaching _xHistory _98319
650			_a _912
700			_aRogers, Everett M., _eAuthor
902			_a487
905			_am
912			_a2003-01-01
942			_a1
953			_d2016-11-29 18:17:59
999			_c1640 _d1640
041			_aEnglish