000			02652nam a2200301Ia 4500
001			1673
008			230305s2017 xx 000 0 und d
020			_a9781292133423
040			_cTBS
041			_aeng
100			_aTrott, Paul _98318 _eauthor
245		0	_aInnovation management and new product development
250			_a6ª ed
260			_bPearson Education, _c2017
300			_axxix + 635 p. ; 25 cm
520			_aInnovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. ; ; Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. ; ; Features ; Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. ; ; New to this Edition ; Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. ; Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods. ; New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex® ; New 'Innovation In Action' feature in every chapter - practical examples of innovation in action that help you to link theory with practice
526			_aMSc Brand Management & Creativity
590			_bRevised edition of the author's Innovation management and new product development, 2012.
650		0	_aTechnological innovations _xManagement _92562
650		0	_aIndustrial management _920469
650		0	_aProduct management _92370
653			_aBibliography MSc - Marketing Management: Account-Based Marketing
653			_aBibliography MSc - Marketing Management: Retail & Consumer Goods
902			_a546
905			_am
942			_a1 _2ddc
999			_c1639 _d1639