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008 110225r20111981nyua b 000 0 eng
010 _a2011006319
020 _a9780143118756
_q(Paper)
035 _aocn609540048
040 _aDLC
_cDLC
_dNNfCLS
_dBTCTA
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041 _aeng
050 0 0 _aBF637.N4
_bF57 2011
100 _aFisher, Roger
_d1922-2012
_976
_eauthor
245 1 0 _aGetting to yes
_b: negotiating agreement without giving in
_c/ Roger Fisher and William Ury ; with Bruce Patton, editor.
250 _aThird edition ;
_bRevised edition
260 _aNew York, NY :
_bPenguin,
_c2011.
300 _axxix, 204 pages :
_billustrations ;
_c20 cm.
500 _a"Updated and revised"--Cover.
500 _aOriginally published: United States of America : Houghton Mifflin, 1981.
504 _aIncludes bibliographical references.
520 _aSince it was first published in 1981 Getting to Yes has become a central book in the Business Canon: the key text on the psychology of negotiation. Its message of "principled negotiations"--finding acceptable compromise by determining which needs are fixed and which are flexible for negotiating parties--has influenced generations of businesspeople, lawyers, educators and anyone who has sought to achieve a win-win situation in arriving at an agreement. It has sold over 8 million copies worldwide in 30 languages, and since it was first published by Penguin in 1991 (a reissue of the original edition with Bruce Patton as additional coauthor) has sold over 2.5 million copies--which places it as the #10 bestselling title overall in Penguin Books, and #3 bestselling nonfiction title overall. We have recently relicensed the rights to Getting to Yes, and will be doing a new revised edition--a 30th anniversary of the original publication and 20th of the Penguin edition. The authors will be bringing the book up to date with new material and a assessment of the legacy and achievement of Getting to Yes after three decades.
526 _aMSc International Business: Unit 6. Managing Cross-Cultural Interactions
650 0 _aNegotiation
_963
700 _aUry, William
_913
_eauthor
700 _aPatton, Bruce
_975
_eeditor
942 _2lcc
999 _c1630
_d1630