000			02014nam a2200301Ia 4500
001			1632
008			230305s2017 xx 000 0 und d
020			_a9781292152837
040			_cTBS
041			_aeng
245		0	_aInternational business
250			_a4ª ed
260			_bPearson Education, _c2017
300			_axxxv, 2-670 pages : color illustrations, color maps ; 29 cm
500			_athe new realities
505			_aFoundation concepts _rIntroduction : What is international business?-- _rGlobalization of markets and the internationalization of the firm-- _rOrganizational participants that make international business happen-- _rTheories of international trade and investment-- _rThe environment of international business-- _rThe cultural environment of international business-- _rPolitical and legal systems in national environments-- _rGovernment intervention in international business-- _rRegional economic integration-- _rUnderstanding emerging markets-- _rThe international monetary and financial environment-- _rStrategy and opportunity assessment for the international environment-- _rGlobal strategy and organization-- _rGlobal market opportunity assessment-- _rEntering and operating in international markets-- _rExporting and countertrade-- _rForeign direct investment and collaborative ventures-- _rLicensing, franchising, and other contractual strategies-- _rGlobal sourcing-- _rFunctional area excellence-- _rMarketing in the global firm-- _rHuman resource management in the global firm-- _rFinancial management and accounting in the global firm.--
526			_aS2 B2 PBT P1 International Business
590			_bIncludes bibliographical references (pages 623-639) and indexes.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aInternational business enterprises _xManagement _9498
700			_aRiesenberger, John R. _eAuthor
700			_aCavusgil, S. Tamer _eAuthor _9508
700			_aKnight, Gary _eAuthor _9509
902			_a485
905			_am
942			_a1 _2ddc
999			_c1623 _d1623