000			01763nam a2200313Ia 4500
001			1529
008			230305s2010 xx 000 0 und d
020			_a9780385523899
041			_aeng
245		0	_aBuy.ology
260			_a _bCrown Business, _c2010
300			_axi + 254 p. ; 20 cm
500			_atruth and lies about why we buy
505			_aA rush of blood to the head : the largest neuromarketing study ever conducted _rThis must be the place : product placement, American Idol, and Ford's multimillion dollar mistake-- _rI'll have what she's having : mirror neurons at work-- _rI can't see clearly now : subliminal messaging, alive and well-- _rDo you believe in magic? : ritual, superstition, and why we buy-- _rI say a little prayer : faith, religion, and brands-- _rWhy did I choose you? : the power of somatic markers-- _rA sense of wonder : selling to our senses-- _rAnd the answer is ... : neuromarketing and predicting the future-- _rLet's spend the night together : sex in advertising-- _rBrand new day : the future of marketing and advertising-- _rConclusion : good times, bad times.--
590			_b'With a new chapter on buying in today's economy'--Cover. ; Previously published in hardcover in slightly different form: New York : Doubleday, 2008. ; Includes bibliographical references (p. 239-243) and index.
630			_aHF COMMERCE _914
650		0	_aNeuromarketing _96114
650		0	_aConsumer behavior _9997
650		0	_aConsumers _xPsychology _97445
650			_a Shopping _xPsychological aspects _97982
650			_a Marketing _xPsychological aspects.
700			_aLindstrom, Martin _d1970- _eAuthor _97448
902			_a355
905			_am
912			_a2010-01-01
942			_a1
953			_d2016-08-25 14:47:02
999			_c1543 _d1543