000			02272nam a2200289Ia 4500
001			1526
008			230305s2016 xx 000 0 und d
020			_a9780745671178
041			_aeng
245		0	_aAdvertising and consumer culture in China
260			_a _bPolity, _c2016
300			_ax + 297 p. ; 21 cm
490			_aChina Today
505			_aAcknowledgements _rIntroduction-- _rModernity, cultural globalization, and Chinese advertising-- _rThe development of advertising in China-- _rChinese advertising agencies : dancing with chains?-- _rBranding Chinese products : between nationalism and cosmopolitanism-- _rChinese sportswear brand li-ning : selling a cosmo-patriotic image-- _rControversial advertising in China-- _rFrom mass marketing to participatory advertising in the digital age-- _rConclusion and reflection-- _rNotes-- _rReferences-- _rIndex.--
520			_aThis book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
590			_bIncludes bibliographical references and index. ;
630			_aHF COMMERCE _914
650			_aAdvertising _xSocial aspects _xChina _97974
650			_a _912
700			_aLi, Hongmei _eAuthor _97975
902			_a663
905			_am
912			_a2016-01-01
942			_a1
953			_d2016-08-24 13:55:35
999			_c1540 _d1540