000 02065nam a2200325Ia 4500
001 1438
008 230305s2014 xx 000 0 und d
020 _a9780241199473
043 _aen_UK
041 _aeng
245 4 _aThe art of social media
260 _a
_bPenguin,
_c2014
300 _aXII + 196 p. ; 20 cm
490 _aBusiness
500 _apower tips for power users
505 _aIncludes index.
_rTOC:--
_r1 How to Optimize Your Profile--
_r2 How to Feed the Content Monster--
_r3 How to Perfect Your Posts--
_r4 How to Respond to Comments--
_r5 How to Integrate Social Media and Blogging--
_r6 How to Get More Followers--
_r7 How to Socialize Events--
_r8 How to Run Google+ Hangouts on Air--
_r9 How to Rock a Twitter Chat--
_r10 How to Avoid Looking Clueless--
_r11 How to Optimize for Individual Platforms--
_r12 How to Put Everything Together--
520 _aBy now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. ; But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.
590 _bBR B3 DM Social Media Marketing & Community Management ;
630 _aHF COMMERCE
_914
650 0 _aSocial media
_91729
700 _aFitzpatrick, Peg
_eAuthor
_97605
700 _aKawasaki, Guy
_d1954-
_eAuthor
_97606
856 _uhttps://books.google.es/books?id=LKPiBAAAQBAJ&pg=PT25&dq=the+art+of+social+media&hl=ca&sa=X&ved=0ahUKEwjSjpyktbbKAhXKHT4KHe6_C7kQ6AEILTAB#v=onepage&q=the%20art%20of%20social%20media&f=false
902 _a346
905 _am
912 _a2014-01-01
942 _a1
953 _d2016-01-19 18:44:07
999 _c1450
_d1450