| 000 | 01264nam a2200349Ia 4500 | ||
|---|---|---|---|
| 001 | 1425 | ||
| 008 | 230305s2004 xx 000 0 und d | ||
| 020 | _a9781578517749 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 245 | 0 | _aHow brands become icons | |
| 260 |
_bHarvard Business School Press, _c2004 |
||
| 300 | _axiii + 263 p. ; 24 cm | ||
| 500 | _athe principles of cultural branding | ||
| 505 | _aEl capítulo 1 incluye un pequeño glosario. Contiene bibliografía e índice analítico. | ||
| 590 | _bVista previa disponible en Google Books | ||
| 630 | 0 |
_aMarketing _xAdvertising _91084 |
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| 650 |
_aMarca _91551 |
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| 650 |
_a Icono _97526 |
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| 650 |
_a Entorno cultural _97478 |
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| 650 |
_a Fidelización _920779 |
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| 650 | 0 |
_aMarketing _91020 |
|
| 650 |
_a Comportamiento del consumidor _91651 |
||
| 650 |
_a Tendencias _91021 |
||
| 650 | _a Publicidad. | ||
| 653 | _aBibliography MSc - Fashion & Luxury Marketing Management: Luxury Brand Management | ||
| 700 |
_aHolt, Douglas B. _eAuthor |
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| 856 |
_uhttps://search-ebscohost-com.hub.tbs-education.fr/login.aspx?direct=true&AuthType=sso&db=nlebk&AN=675066&lang=fr&site=eds-live&scope=site&custid=s7247265&ebv=EB&ppid=pp_Cover _yEbook |
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| 902 | _a458 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
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| 999 |
_c1435 _d1435 |
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