| 000 | 02669nam a2200469Ia 4500 | ||
|---|---|---|---|
| 001 | 1383 | ||
| 008 | 230305s2015 xx 000 0 und d | ||
| 020 | _a9780692361269 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 245 | 0 | _aLuxury essentials | |
| 260 |
_bUniversity of Mainz. Center for Research on Luxury, _c2015 |
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| 300 | _a180 p. ; 23 cm | ||
| 500 | _aessential insights and strategies to manage luxury products | ||
| 505 | _aThis book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors' groundbreaking book on Luxury: Marketing & Management - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet provide a comprehensive entry into this fascinating world of luxury with its most unique products, ideas and challenges for consumers, managers and also scientists. | ||
| 520 | _aDaniel A. Langer & Oliver P. Heil on why they wrote this book: 'Whether we teach luxury to students or have discussions with luxury professionals or talk to luxury consumers, one common theme emerges again and again: While luxury seems to be easy to grasp at first, it quickly evolves into a most complicated endeavor. That is, its management poses most unique challenges, e.g. as price is often seemingly irrelevant. While intuitively there should be a lot of publications on luxury that really matter, there are only a few that try to meet the luxury challenge.' | ||
| 590 | _bIncludes bibliographic references (pages 171-179). | ||
| 630 |
_aINDUSTRIAL & SERVICES SECTOR _97146 |
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| 650 | 0 |
_aLuxury _xSocial aspects _99583 |
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| 650 | 0 |
_aConsumers _98766 |
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| 650 | 0 |
_aLuxury goods industry _xManagement _97391 |
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| 650 |
_a Managing in the future _97379 |
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| 650 | 0 |
_aMarketing _91020 |
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| 650 | 0 |
_aManagement _9319 |
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| 650 |
_a Quality _921071 |
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| 650 | 0 |
_aAesthetics _97380 |
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| 650 |
_a drivers _97381 |
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| 650 | 0 |
_aLuxury goods industry _97363 |
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| 650 | 0 |
_aBranding (Marketing) _96284 |
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| 650 |
_a Heritage _97384 |
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| 650 | 0 |
_aConsumers _xAttitudes _911425 |
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| 650 | 0 |
_aBranding (Marketing) _96284 |
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| 650 | 0 |
_a Social values _97387 |
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| 653 | _a Bibliography MSc - Fashion & Luxury Marketing Management: Reference Handbooks | ||
| 653 | _aFashion & Luxury Collection | ||
| 700 |
_aHeil, Olivier P. _eAuthor |
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| 700 |
_aLanger, Daniel A. _eAuthor |
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| 902 | _a331 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
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| 999 |
_c1390 _d1390 |
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