000 02277nam a2200349Ia 4500
001 1252
008 230305s2012 xx 000 0 und d
020 _a9780141033570
040 _cTBS
041 _aeng
043 _aen_UK
245 0 _aThinking, fast and slow
260 _bPenguin,
_c2012
300 _a499 p. ; 20 cm
520 _aIn this work the author, a recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, has brought together his many years of research and thinking in one book. He explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. He exposes the extraordinary capabilities, and also the faults and biases, of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. He reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives, and how we can use different techniques to guard against the mental glitches that often get us into trouble. This author's work has transformed cognitive psychology and launched the new fields of behavioral economics and happiness studies. In this book, he takes us on a tour of the mind and explains the two systems that drive the way we think and the way we make choices.
630 _aBF PSYCHOLOGY
_97
650 0 _a Decision making
_9339
650 _aCognition
_96853
650 _aJudgment
_96854
650 _aThought and thinking
_95951
650 _aDecision making.
650 _aIntuition
_96855
650 _aReasoning
_96856
653 _aBibliography B2 PBT Open Innovation Design Thinking
700 _aKahneman, Daniel
_eAuthor
_96857
856 _uhttp://books.google.es/books?id=ZuKTvERuPG8C&printsec=frontcover&dq=think+fast+and+slow&hl=ca&sa=X&ei=ITGLUp6NHKWV0AX20IDoBw&redir_esc=y#v=onepage&q=think%20fast%20and%20slow&f=false
902 _a610
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911 _ahttps://biblioteca.tbs-education.es/portadas/9780141033570.jpg
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