000			01711nam a2200301Ia 4500
001			1195
008			230305s2006 xx 000 0 und d
020			_a9780471729808
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aPricing on purpose
260			_bWiley, _c2006
300			_axxvi + 374 p. ; 24 cm
500			_acreating and capturing value
520			_aPricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value--long established in the economics profession--and how any business can use various pricing strategies to communicate and capture the value of their products and services.
590			_bIncludes bibliographical references (p. 343-354) and index. ;
630			_aHF COMMERCE _914
650			_aPricing _93585
653			_aBibliography MSc - Marketing Management: Account-Based Marketing
653			_aBibliography MSc - Marketing Management: Retail & Consumer Goods
700			_aBaker, Ronald J. _eAuthor
856			_uhttp://books.google.es/books?id=Y6YYr3e_bAcC&printsec=frontcover&dq=pricing+on+purpose&hl=ca&sa=X&ei=7SeJUbD-D8O47Aa874HADQ&ved=0CDIQ6AEwAA
902			_a480
905			_am
942			_a1 _2ddc
999			_c1203 _d1203