000			01577nam a2200349Ia 4500
001			1156
008			230305s2012 xx 000 0 und d
020			_a9780765626400
041			_aeng
245		0	_aSales management
250			_a8ª ed
260			_a _bM.E. Sharpe, _c2012
300			_axxiii + 398 p. ; 28 cm
500			_aanalysis and decision making
520			_aUpdated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life 'best practices' of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.
590			_bIncludes bibliographical references (p. 373-386) and index.
630			_aHF COMMERCE _914
650		0	_aSales management _9291
650			_a _912
700			_aWilliams, Michael R. _eAuthor
700			_aIngram, Thomas N. _eAuthor
700			_aLaForge, Raymond W. _eAuthor
700			_aAvila, Ramon A. _eAuthor
700			_aSchwepker, Jr., Charles H. _eAuthor
856			_uhttp://books.google.es/books?id=ZdmdfB54HQEC&printsec=frontcover&dq=sales+management+analysis+and+decision+making&hl=ca&sa=X&ei=ZdMbUbvQKKqH0AWpvIGADA&redir_esc=y
902			_a558
905			_am
912			_a2012-01-01
942			_a1
953			_d2013-02-13 18:53:09
999			_c1164 _d1164