000			02982nam a2200301Ia 4500
001			1121
008			230305s2010 xx 000 0 und d
020			_a9780470876411
040			_cTBS
041			_aeng
050			_aHD30.28 _b.O778
100			_aOsterwalder, Alexander _96321 _eauthor
245		0	_aBusiness model generation _b: a handbook for visionaries, game changers, and challengers _c/ written by Alexander Osterwalder and Yves Pigneur
260			_bHoboken, NJ : Wiley, 2010.
300			_a278 pages : illustrations (some color) ; 19 cm
504			_aIncludes bibliographical references.
505			_a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
520			_aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. "Co-created by 470 'Business Model Canvas' practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to 'the business model generation!'
526			_aB2 PBT Global Entrepreneurship | B3ASP ENT: Idea Generation | M1CO Audit and Controlling: Business Modelling & Forecasting
590			_bIncludes bibliographical references.
650		0	_aBusiness planning _91415
650		0	_aNew business enterprises _92621
650		0	_aStrategic planning _93573
650		0	_aInnovation management _96319
700			_aPigneur, Yves _eauthor _96320
700			_aClark, Tim _d1956- _eeditor and contributing co-author _921421
942			_2lcc
999			_c1126 _d1126